Self-Realisation

Education is the answer

It almost doesn’t matter what the question is, really.

Everyone is an independent actor, now more than ever, with access to information, to tools, to the leverage to make a difference.

Instead of being a cog merely waiting for instructions, we get to make decisions and take action based on what we know and what we believe.

Change what you know, change what you believe, and you change the actions. Learn to see, to understand, to have patience, and you learn to be the kind of person who can make a difference.

Formal education is a foundation, but lifelong, informal education can transform our lives.

And informal education scales. It spreads more easily than ever before. Educated people create other educated people. The standards go up when education is present, because the cost of being the least educated person in your tribe is high.

Ignorance, on the other hand, can spread as well. When the cultural dynamic in your circle is that ignorance is prized, it will pull others down and lead to more ignorance.

We can learn techniques, sure, but also empathy, curiosity and patience.

Arguing is futile, because arguing presumes that we can use force of will to change minds. And force begets force. Education, on the other hand, involves enrollment, and volunteers in search of answers can learn quickly.

The path forward, it seems, is to connect. To earn enrollment in having others join you in a journey of education. If you can teach something, find someone who will benefit and teach them. And if you can connect and make education accessible, it creates a new standard for the people you care about.

Reblogged from: here

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Ride, Self-Realisation, Travel

Innocence

Pure innocence- this a picture from a village called hunder. We were stuck in the town because of the taxi strike and all we could do was to wander around and have a look at the place and maybe if possible interact with the locals. This cute, little girl was heading to her school when we met her. Sharp and agile she never really budged when we asked her where she was heading to and what is your name? my friend while doing something tripped and that mad her laugh like crazy. She spoke to us for a while and than shied away to her classes.

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Join us for the adventure journey this July and experience the magic, the place has to offer. Like us on Facebook to know more about our trips, memorable moments, reviews about riding gears and much more. Feel free to share, like and comment on the post and on the page.

Cheers and good day. !

Self-Realisation

A three-step marketing ladder

Probably worth reviewing at your next marketing meeting (or every marketing meeting)… There’s a three-step ladder:

Awareness

Education

Action

Awareness is when someone knows you exist. The knock-knock part of the knock-knock joke, the person who has another interest and trust to want to know more.

Awareness is sexy
You don’t need to be known by everyone (or even most people) merely the right ones
Awareness probably isn’t as much of your problem as you think it is
Awareness-seeking is addictive (and easy to measure)
Education is the story we tell, the transfer of information and emotion from us to the aware consumer.

Most marketers are too self-absorbed to educate well
Education takes time
Education takes many forms, but without a doubt, experience is the most trusted and high-impact way to educate
Action is the last step, but the only one that the CFO is measuring. If you sacrifice the first two steps to boost this one, you’ll regret it.

Natural actions happen more often than ones that require a leap
Anticipated action generates fear
“Later” is a much more likely response than “no”
Most people aren’t going to act, but if you treat them well, they might just tell their friends (see awareness & education)

Reblogged from: here