Tag Archives: dedication

The best way to stand for something

The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off: If you want to stand for something, You can’t stand for everything. “Anyone can … Continue reading

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Pushiness

Deliberate, focused, generous, confident, thoughtful, these are all good things. Being pushy isn’t. Imagine you had a check for $100,000 made out to someone else. Someone you don’t know but can reach out to. How hard would it be for … Continue reading

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The other kind of power move

In the common vernacular, a power move is something that gets done to you. The person with power demands an accommodation, or switches the venue, or has an admin call you instead of calling you himself. Someone with a resource … Continue reading

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Rigor

Doing things with rigor takes effort, but not everything you put effort into is done with rigor. Rigor is a focus on process. Paying attention to not just how you do things, but why. Rigor requires us to never use … Continue reading

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Fear is easy, hope is real

Fear shows up unbidden, it almost never goes away if you will it to, and it’s rarely a useful tool for your best work. Hope, on the other hand, can be conjured. It arrives when we ask it to, it’s … Continue reading

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All my best posts are the posts I haven’t written

Sometimes I’ll get a great idea for a post while out walking or showering or generally not in front of a keyboard. Not just great ideas, but fabulous ones. And then, after rehearsing the keywords over and over so I … Continue reading

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No choice

That’s an easy mistake to make and a tempting trap to fall into. It’s unlikely you have no choice. More likely: There’s no easy choice. No safe choice that also embraces your potential. No choice you can make that doesn’t … Continue reading

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Natural Light

One way to make something is to pre-process all the inputs. Make sure that you’ve worked the supply chain so that the raw materials are precisely the same every time. Guarantee that the working conditions are identical. Isolate all your … Continue reading

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The two-review technique

As you work on your project (your presentation, your plan, your speech, your recipe, your…) imagine that it’s the sort of thing that could be reviewed on Amazon. Now, write (actually write down) two different reviews: First, a 5 star … Continue reading

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What does branded look like?

The vast majority of products that are sold are treated as generic by just about everyone except the naive producer, who believes he has a brand of value. A branded object or service has two components, one required, one desired: … Continue reading

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