Self-Realisation, Uncategorized

Price and satisfaction

You don’t need to read many reviews to realize that the correlation between price and satisfaction isn’t what you might have guessed.

It’s super rare for someone to write, “5 stars. The product wasn’t perfect, it wasn’t exactly what I needed, but it was really cheap, so, good job!”

In fact, things that are free (streaming music or movies, blog posts, speeches, etc.) almost never get bonus happiness because they had the lowest possible price.

And almost as rare is the review that says, “This is terrific, it was magical and solved all my problems, but I’m only giving it three stars because it had a high price.”

If you want to create satisfaction, the two elements are:

Make useful promises

Keep them

Price is unrelated, except for one thing: Charge enough that you can afford to actually keep your promise. The thrill of a low price disappears quickly, but the pain of a broken promise lasts a very long time.

Reblogged from: here

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Self-Realisation, Uncategorized

The trap of listening to feedback

“If I listened to feedback, I would have quit on the first day.”

You’re devoting your life to making something important. Something helpful. Something that matters. Mostly, something that hasn’t been done before, that’s going to bend the curve and make an impact.

If you begin and end with surveys and focus groups, all you’re going to do is what’s been done before.

We’re counting on you to trust yourself enough to speak your own version of our future. Yes, you’ll need the empathy to put yourself in our shoes, and the generosity to care enough to make it worth our time and trust. But no, don’t outsource the hard work of insight and creation to the rest of us.

That’s on you.

Reblogged from: here

Uncategorized

Media out of balance

Successful media (let’s define ‘successful’ as media that can make a difference, make a connection and possibly make a living) has four elements:

Attention

Enrollment

Trust and

Permission

Too often, particularly online, people just worry about the first one.

It’s a race to go viral, to go low, to make a bunch of noise. The quick hit, the shortcut, the inflammation.

But attention is insufficient.

Enrollment means that your audience wants to go where you’re going.

Trust earns you the benefit of the doubt.

And permission means you don’t have to begin from scratch every time. You’ve earned some attention. The privilege of delivering anticipated, personal and relevant messages over time.

Reblogged from: here

Uncategorized

Ringing vs wringing

Ringing is resonant. A small force causes sympathetic vibrations, and magic happens.

Wringing requires significant effort and can even destroy the object it is applied to.

When you ring a bell for your clients, you’ve delivered with care and empathy.

But when you seek to wring every dollar out of a transaction, you’ve probably engaged for the last time.

Reblogged from: here

Uncategorized

Better and different

Digital analogs only work when they’re better and different, not when they’re almost the same.

Chat isn’t the same as chatting. Email isn’t a replacement for mail. Video conferencing isn’t just like being in a real conference…

There’s still plenty of room for digital innovations to impact our world. But they won’t simply be a replacement for what we have now. They only earn widespread engagement when they’re much better than the status quo they replace.

And the only way they can be better is when they’re different.

Reblogged from: here

Self-Realisation

The two simple secrets to good ideas

Secret #1 is the biggest one: More bad ideas. The more bad ideas the better. If you work really hard on coming up with bad ideas, sooner or later, some good ideas are going to slip through. This is much easier than the opposite approach.

Secret #2 is more important: Generosity. It’s much easier and more effective to come up with good ideas for someone else. Much easier to bring a posture of insight and care on behalf of someone else. It lets you off the hook, too.

Reblogged from: here

Self-Realisation, Uncategorized

Defining authenticity

For me, it’s not “do what you feel like doing,” because that’s unlikely to be useful.

You might feel like hanging out on the beach, telling off your boss or generally making nothing much of value. Authenticity as an impulse is hardly something to aspire to.

It’s not, “say whatever is on your mind,” either.

Instead, I define it as, “consistent emotional labor.”

We call a brand or a person authentic when they’re consistent, when they act the same way whether or not someone is looking. Someone is authentic when their actions are in alignment with what they promise.

Showing up as a pro.

Keeping promises.

Even when you don’t feel like it.

Especially when you don’t.

Reblogged from: here