Uncategorized

Media out of balance

Successful media (let’s define ‘successful’ as media that can make a difference, make a connection and possibly make a living) has four elements:

Attention

Enrollment

Trust and

Permission

Too often, particularly online, people just worry about the first one.

It’s a race to go viral, to go low, to make a bunch of noise. The quick hit, the shortcut, the inflammation.

But attention is insufficient.

Enrollment means that your audience wants to go where you’re going.

Trust earns you the benefit of the doubt.

And permission means you don’t have to begin from scratch every time. You’ve earned some attention. The privilege of delivering anticipated, personal and relevant messages over time.

Reblogged from: here

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Uncategorized

Ringing vs wringing

Ringing is resonant. A small force causes sympathetic vibrations, and magic happens.

Wringing requires significant effort and can even destroy the object it is applied to.

When you ring a bell for your clients, you’ve delivered with care and empathy.

But when you seek to wring every dollar out of a transaction, you’ve probably engaged for the last time.

Reblogged from: here

Uncategorized

Better and different

Digital analogs only work when they’re better and different, not when they’re almost the same.

Chat isn’t the same as chatting. Email isn’t a replacement for mail. Video conferencing isn’t just like being in a real conference…

There’s still plenty of room for digital innovations to impact our world. But they won’t simply be a replacement for what we have now. They only earn widespread engagement when they’re much better than the status quo they replace.

And the only way they can be better is when they’re different.

Reblogged from: here

Self-Realisation

The two simple secrets to good ideas

Secret #1 is the biggest one: More bad ideas. The more bad ideas the better. If you work really hard on coming up with bad ideas, sooner or later, some good ideas are going to slip through. This is much easier than the opposite approach.

Secret #2 is more important: Generosity. It’s much easier and more effective to come up with good ideas for someone else. Much easier to bring a posture of insight and care on behalf of someone else. It lets you off the hook, too.

Reblogged from: here

Self-Realisation, Uncategorized

Defining authenticity

For me, it’s not “do what you feel like doing,” because that’s unlikely to be useful.

You might feel like hanging out on the beach, telling off your boss or generally making nothing much of value. Authenticity as an impulse is hardly something to aspire to.

It’s not, “say whatever is on your mind,” either.

Instead, I define it as, “consistent emotional labor.”

We call a brand or a person authentic when they’re consistent, when they act the same way whether or not someone is looking. Someone is authentic when their actions are in alignment with what they promise.

Showing up as a pro.

Keeping promises.

Even when you don’t feel like it.

Especially when you don’t.

Reblogged from: here

Self-Realisation

Emotionally attractive

We spend a lot of time talking about celebrities and how attractive they are. Paul Newman’s blue eyes, how tall is Jake Gyllenhaal, how fast is Usain Bolt…

Most of the time, though, our success is based on something we have far more control over: our emotional attractiveness.

People who are open, empathetic, optimistic, flexible, generous, warm, connected, creative and interesting seem to have a much easier time. They’re more able to accomplish their goals, influence others and most of all, hang out with the people they’d like to be with.

The best part is that this is a skill, something we can work on if we care enough.

Reblogged from: here

Self-Realisation

Who are you playing tennis with?

There’s a lot of volleying in tennis. They hit the ball, you hit it back.

A lot like most of the engagements you have with other people. The thing is, though, you get to decide who to volley with.

Perhaps you spend time with people who spend a lot of time talking to you about “who” vs. “whom” or ending a sentence with “with”.

Or are filled with skepticism or negative feedback.

Or who deny the very facts that you’ve based your work and your future on…

It’s unlikely that you’ll change them. It’s unlikely that they’re making you better. It’s quite probable you’re spending a lot of time hitting things back that don’t do you any good.

Consider playing with someone else.

Your agenda is yours. Don’t throw it away without thinking about it.

Reblogged from: here