Mobile blindness

You don’t need a peer-reviewed study to know that when people surf the web on their smartphones, they’re not going as deep.

We swipe instead of click.

We scan instead of read. Even our personal email…

We get exposure to far more at the surface, but rarely dig in.

As a result, the fine print gets ignored. We go for headlines, not nuance. It’s a deluge of gossip and thin promises, not the relatively more immersive experience of the desktop web.

And of course, the web was a surface treatment of a day spent with books and in uninterrupted flow on a single topic.

It’s not an accident that blog posts and tweets are getting shorter. We rarely stick around for the long version.

Photokeratitis (snow blindness) happens when there’s too much ultraviolet–when the fuel for our eyes comes in too strong and we can’t absorb it all. Something similar is happening to each of us, to our entire culture, as a result of the tsunami of noise vying for our attention.

It’s possible you can find an edge by going even faster and focusing even more on breadth at the surface. But it’s far more satisfying and highly leveraged to go the other way instead. Even if it’s just for a few hours a day.

If you care about something, consider taking a moment to slow down and understand it. And if you don’t care, no need to even bother with the surface.

Reblogged from: here

Self-Realisation, Uncategorized

Pole vaulting on Jupiter

Even an Olympic athlete is going to do poorly on Jupiter. The gravity is two and half times greater, which means you’re just not going to jump very well.

On the other hand, our moon gives you a huge advantage… You weigh less than 30 pounds.

It’s a mistake to judge your effort or your form in either setting. It’s not, “I jumped poorly on Jupiter and because of my poor form, I only went three feet.” Instead, it’s more like, “I jumped on Jupiter and I went three feet.”

There were two events: the jump and the result.

Best idea: Don’t pole vault on Jupiter. Do it on the moon if you need a good score.

Second best idea: If you’re stuck on Jupiter, give yourself some slack instead of crawling away in shame.

Reblogged from: here

Self-Realisation, Uncategorized

Losing by winning

In most interactions, you’re capable of winning. If you push hard enough, kick someone in the shins, throw a tantrum, cheat a little bit, putting it all at stake, you might very well get your way.

But often, this sort of winning is actually losing.

That’s because we rarely have an interaction only once, and we often engage with people we know, where reputation and connection are at stake.

Culture, it turns out, is built on people losing in the short run on behalf of the long-term win. Connection and trust and reputation are worth more than any single inning.

Not to mention that a tantrum not only ruins the relationship, it can ruin your day as well.

Reblogged from: here

Self-Realisation, Uncategorized

Smartening up

When you seek the mass market, there are two paths available:

You can dumb down your message and your expectations, and meet your audience where they stand. You can coarsen your lyrics, offer simpler solutions, ask for less effort, demand less work, promise bigger results…
Or you can smarten it up, and lead despite your goal of mass, not chase it.
The very fact that “dumb down” is an expression and “smarten up” isn’t should give any optimist pause.

Culture is a gravitational force, and it resists your efforts to make things work better.

So what? Persist.

Reblogged from: here

Self-Realisation, Uncategorized

The Wrong Bus

Your first mistake was getting on the A53 bus, the one that goes crosstown instead of to where you’re going.

Mistakes like this happen all the time.

The big mistake, though, the one that will cost you, is staying on that bus.

I know it wasn’t easy to get on the bus. I know you got a seat. I know it’s getting dark outside. But you’re on the wrong bus, and staying on the wrong bus won’t make it the right bus.

If you really want to get where you set out to go, you’re going to have to get off the wrong bus.

Reblogged from: here

Self-Realisation, Uncategorized

Price and satisfaction

You don’t need to read many reviews to realize that the correlation between price and satisfaction isn’t what you might have guessed.

It’s super rare for someone to write, “5 stars. The product wasn’t perfect, it wasn’t exactly what I needed, but it was really cheap, so, good job!”

In fact, things that are free (streaming music or movies, blog posts, speeches, etc.) almost never get bonus happiness because they had the lowest possible price.

And almost as rare is the review that says, “This is terrific, it was magical and solved all my problems, but I’m only giving it three stars because it had a high price.”

If you want to create satisfaction, the two elements are:

Make useful promises

Keep them

Price is unrelated, except for one thing: Charge enough that you can afford to actually keep your promise. The thrill of a low price disappears quickly, but the pain of a broken promise lasts a very long time.

Reblogged from: here

Self-Realisation, Uncategorized

The trap of listening to feedback

“If I listened to feedback, I would have quit on the first day.”

You’re devoting your life to making something important. Something helpful. Something that matters. Mostly, something that hasn’t been done before, that’s going to bend the curve and make an impact.

If you begin and end with surveys and focus groups, all you’re going to do is what’s been done before.

We’re counting on you to trust yourself enough to speak your own version of our future. Yes, you’ll need the empathy to put yourself in our shoes, and the generosity to care enough to make it worth our time and trust. But no, don’t outsource the hard work of insight and creation to the rest of us.

That’s on you.

Reblogged from: here