Self-Realisation, Uncategorized

The problem with coming attractions

“Knock, knock…”

That’s not a coming attraction. It’s an invitation. An opening. A bit of tension in terms of closure.

A coming attraction, on the other hand, gives it all away. It says, “here’s a bit of what we’ve got, and the rest of it is just like this, but almost as loud and almost as shiny.”

In the short run, coming attractions work faster. They get you a certain kind of audience and they lead to less disappointment.

But the alternative, the hard work of creating tension and then delivering on it–that’s where our best path lies. It requires trust, not proof, and the patience to find an audience that cares enough to work with you to get to where they’d like to go.

If someone insists on experiencing your experience before you give them the experience, it’s really unlikely you’re going to be able to delight them.

Reblogged from: here

Self-Realisation, Uncategorized

Processing the undeserved

If someone offers you a compliment by mistake, or gives you the benefit of the doubt, or lets you into traffic… my hunch is that you accept. You might not totally deserve it, but hey, they might see something in you that’s worthy.

On the other hand, when we’re unfairly blamed, harshly judged or cut off, well, that’s completely unacceptable. That’s enough to ruin a whole day. That’s reason for revenge or at the very least, the blowing off of steam.

Does that feel imbalanced?

Reblogged from: here

Self-Realisation, Uncategorized

A job without a boss

That’s what many freelancers want.

The ability to do your work, but without the hassle of someone telling you what to do.

The thing is, finding a well-paying job without a boss used to be a lot easier than it is now. The race to the bottom is fierce, and the only way to avoid it is to create projects, innovate on strategy and build something worth seeking out.

In other words, you need a better boss.

Reblogged from: here

Self-Realisation, Uncategorized

Dumber angrier louder

When someone tries to engage you with a pitch that’s simple, visceral and more direct than you’re used to, it may be that their vitriol is hiding the fact that they’re afraid.

We race to the bottom, or we climb forward.

Stereotypes, shortcuts and shallow invective are effective in the short run, but they’re not useful, important or the best we can do.

Reblogged from: here

Self-Realisation, Uncategorized

The risk of the Bixby button

The new Samsung phone has a hardware button on it that goes straight to their digital assistant.

The good news is that adding a hotline/dedicated button/clear signpost is a dramatic and effective way to influence customer behavior. “Pull rope to stop train” is much more efficient than navigating three pages of menus. It also communicates your point of view and confidence to the user.

The problem is that Bixby buttons are also stepping stones on the way to cruft. Once you create a dedicated sign or button or resource, it’s very difficult to uncreate it. The few who count on it will scream if you try to take it away. The elegance and efficiency of the tool you built will forever be hampered by the fact that you have to support a Bixby button.

Your microwave has 26 buttons on it now. Each one seemed like a good idea at the time.

Once you put up a stoplight at the intersection, or build a new exit, your highway ceases to be what it used to be. Forever.

Reblogged from: here

Self-Realisation, Uncategorized

Profitable, difficult, or important?

Apple became the first company to be worth a trillion dollars. They did that by spending five years single-mindedly focusing on doing profitable work. They’ve consistently pushed themselves toward high margin luxury goods and avoided just about everything else. Belying their first two decades, when they focused on breakthrough work that was difficult and perhaps important, nothing they’ve done recently has been either. Tim Cook made a promise to the shareholders and he kept it.

Amazon became the second company to be worth a trillion dollars. And just about everything they focus on is difficult. They carry more than a million products, ship on a moment’s notice, rarely have a glitch, host a bulk of the internet’s traffic and disrupt one industry after another. Tons of tiny details, many leaps. Investors have patiently waited for them to be incredibly profitable, but the company focuses on the relentless, incremental work of the difficult instead. A totally different promise, kept.

But the most daring and generous, those that are often overlooked and never hit a trillion dollars in the stock market, are left to do the important work. The work of helping others be seen, or building safe spaces. The work of creating opportunity or teaching and modelling new ways forward. The work of changing things for the better.

Changing things for the better is rarely applauded by Wall Street, but Wall Street might not be the point of your work. It might simply be to do work you’re proud of, to contribute, and to leave things a little better than you found them.

Profitable, difficult, or important—each is an option. A choice we get to make every day. ‘None of the above’ is also available, but I’m confident we can seek to do better than that.

Reblogged from: here

Self-Realisation, Uncategorized

Skiing out of bounds

Some people find a thrill in going under the rope and skiing on the cliffs or other terrain outside the ski area.

They’ll tell you that the runs are better.

But if the ski area extends the boundaries, suddenly those spots aren’t as attractive. Now, it’s the next bit that’s seductive.

Because the thrill comes from the out of bounds part, not the skiing part.

A different feeling with a similar boundary issue is the magic of a first class seat. It doesn’t matter that first class seats are often smaller than they used to be. What matters is that they’re better than coach.

“Compared to what,” is often the cornerstone of our narrative.

Reblogged from: here