Uncategorized

The real scam of ‘influencer’

Is popular the same as good?

Is popular possible?

Is popular your goal?

There are tens of thousands of humans spending their days trying to be popular on Instagram, buying outfits, wearing hats and seeking their version of cute. People from all backgrounds and genders, hoping to be the next Kardashian.

Facebook is filled with anonymous bots seeking to be popular.

The highest-paid YouTuber this year was an 8-year old kid.

And Twitter is the center of the politi-sphere, with each self-made pundit seeking to outdo the others.

Billions of hours spent by millions, mostly for free, to enrich a few social media platforms.

The lessons of the high school lunch table run deep.

Part of the scam is that the pyramid scheme of attention will somehow pay off for a lot of people. It won’t. It can’t. The math doesn’t hold up. Someone is going to win a lottery, but it probably won’t be us.

And a bigger part is that the things you need to do to be popular (the only metric the platforms share) aren’t the things you’d be doing if you were trying to be effective, or grounded, or proud of the work you’re doing.

When there’s a single metric (likes/followers), we end up looking in the rear-view mirror when we should be driving instead.

Maximizing the benefits for the social media platform you’re on are different than maximizing the benefits for you and those you are leading.

Reblogged from: here

Self-Realisation, Uncategorized

Is optimal the point?

As soon as competitive people start to measure something, there’s pressure to make it better. And once better reaches the maximum level, it’s optimal.

But perhaps that’s not really the goal.

What about resilient?

Or perhaps we could value delightful, stressless or reliable instead.

Optimal is ultimately sterile. It leaves no room for much of anything else, including joy.

Reblogged from: here

Uncategorized

Distracted by wide funnels

If you have enough at the top of your interest funnel, you don’t need to be very effective at conversion to seem successful at the other end of the funnel.

And so, a billion people visit Wikipedia and 32 million become registered users and 3,800 earn the privilege of being trusted enough to create a new article without oversight.

TED has a billion views which leads to 4,000 TEDx events that reach hundreds of thousands of in-person participants and 2,500 end up coming to Vancouver.

Kickstarter has millions of visitors, tens of thousands of projects and a few of those do more than a million dollars in revenue.

The internet has enabled the wide funnel, but it’s incredibly uncommon. That’s not because the last part of the process is difficult, it’s because the first part–becoming a huge hit–is. Best not to waste attention if you can avoid it.

Reblogged from: here

Uncategorized

Top speed is overrated

The Amtrak Acela is capable of going well over a hundred miles an hour.

And yet, it’s not unusual for a 90-mile ride on the Acela to be only three or four minutes shorter than it would be on a more traditional train.

I can drive my Prius from NY to Syracuse faster than I can fly there. Even though a plane has been engineered to have a much higher top speed, the door to door costs of travel (security theatre, parking, checking in, the rest of the last mile once I land) aren’t impacted at all by the top speed of the chosen form of transport.

Top speed is easy to measure and fun to work on. But for most of the people you work with, there are dozens of factors that matter more than the easily measured versions of top speed that are talked about.

Fix the systems first. Look at the overhead of context switching. Bravery, empathy and other real skills matter far more than horsepower.

Reblogged from: here

Uncategorized

Things unknown

Knowledge is a great equalizer. It’s available to more people than ever before, in exchange for effort, and the person with insight has an extraordinary advantage over the one who doesn’t.

So, what don’t you know?

Which tools could help you do your work better…

What strategies have been proven to work in this situation…

What’s been tried that hasn’t worked…

Where is the line between the immutable laws governing this field and the variables that humans always create…

And, most of all, what do the people you serve truly need and want?

Reblogged from: here

Uncategorized

Ask a busy person

You might know one.

The busy person has a bias for action, the ability to ship, and a willingness to contribute more than is required. The busy person is wrong more than most people (if you get up to bat more often, you’re going to have more hits and more strike outs, right?). Those errors are dwarfed by the impact they create.

Being a busy person is a choice.

It might not work for you, but you could try it out for a while.

We need more busy people.

Reblogged from: here

Uncategorized

Where’s the freakout line?

Giving a talk to three people is easy. No sweat. Giving it to 100 costs you a night’s sleep.

Sending an email to six colleagues is normal. Sending a note to a list of 400 is cause for concern.

Where, exactly, is the line?

Is an audience of 21 different from 24?

If you spend some time looking for the line, perhaps you’ll discover that there’s rarely a reason to freak out. It’s just one more than the number you’re fine with, after all.

Reblogged from: here