Not enough ‘if’ or not enough ‘then’?

All change involves an if/then promise.

“If you want a delicious dinner, then try this new restaurant.”

“If you want to be seen as a hunk, drive this Ferrari.”

“If you want to avoid being dead, have this surgery.”

If people aren’t taking you up on your offer, there are two possible reasons:

Not enough if. Maybe the person doesn’t want the thing you’re promising as much as you need them to. Maybe they don’t care enough, won’t pay enough, just don’t want that sort of change.
Not enough then. More common is that we want the if, but we don’t believe your then. It’s easy to claim you’re going to deliver the then, but that doesn’t mean you have credibility.
When in doubt, add more if.

And definitely more then.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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