How far in the future does your agenda extend?
One way to tell: of the things you worked on last week, how many were due last week?
The marketplace has always tempted us with short-term cycles (they require less trust) and the internet amplifies this temptation to buy fast, sell fast, work fast, measure fast, move on.
But the work that leads to change is rarely written on an order slip or an RFP. Selling to the next buyer is easier than changing the culture, but easier isn’t always the point.
Reblogged from: here