The marketing we deserve

We say we want sustainable packaging…

but end up buying the one in fancy packaging instead.

We say we want handmade, local goods…

but end up buying the cheap one, because it’s ‘just as good.’

We say we want the truth…

but end up buying hype.

We say we want to hire for diversity (of thought, culture and background)…

but end up hiring people who share our point of view in most things.

We say we want to be treated with respect…

but end up buying from manipulative, selfish, short-term profit-seekers instead.

We say we don’t want to be hustled…

but we wait for the last-minute, the going-out-of-business rush or the high pressure push.

It actually starts with us.

Here’s the thing. It also starts with anyone with the leverage and power and authority to make something.

Because even if it’s the marketing we deserve, it’s also the marketing they create.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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