A colleague was talking to the CEO of a fast-growing small business about a partnership opportunity.
The CEO said, “well, this is something we believe in, something we want to have happen,” and then he continued, “in fact, it’s something my partners and I want to be able to support in our personal and our corporate lives.”
But he declined, because, times are tough, the company is small, they need all their resources, etc.
If you aren’t willing to live your values now, when will you start?
A company that begins with its priorities straight–about how it will keep promises, treat its workers, support causes it believes in–will rarely have trouble becoming the kind of company that does this at scale.
But if you put it in a folder marked “later,” it may never happen.
Reblogged from: here