Hacking reciprocity

We’re wired to return the favor. When someone opens a door for us, our instinct is to hold the next door for them.

This generous response has led some marketers to aggressively take advantage. They do a favor for someone and then reap the benefits when the favor is returned. All under the guise of, “I’m helping other people.”

“Helping other people” is not what they’re doing.

What they’re doing is hacking reciprocity as a tool to help them get what they want. They’re trading favors.

Some people have had success with this, but please don’t denigrate the very human activity of actually helping others by conflating it with trading favors.

If you want to help other people, go help them. Without regard for credit or for what you get in return.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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