What are you doing that’s difficult?
What are you doing that people believe only you can do?
Who are you connecting?
What do people say when they talk about you?
What are you afraid of?
What’s the scarce resource?
Who are you trying to change?
What does the change look like?
Would we miss your work if you stopped making it?
What do you stand for?
What contribution are you making?
Hints: Any question that’s difficult to answer deserves more thought. Any answers that are meandering, nuanced or complex are probably a symptom of something important.