Selling like steve

Have you thought about the fact that just about every time Steve Jobs appeared in public, he was selling us something?

And yet few rolled their eyes and said, “oh, here comes another sales pitch.”

Jobs sold us expensive, high margin hardware that we knew would eventually become obsolete, and yet people lined up to hear the pitch. How come?

I think it’s because he was saying:

“Here, I made this. It might be worth talking about.”

Inherent in this statement is the flip side, “it might not work.”

And in almost every case, he was right. That it might be worth talking about, and that it might not work.

In almost every case, skeptics pounced. People discussed his work.

Sometimes he was early, but he was usually interesting. That’s a slot that’s available to more people than ever before, regardless of industry or audience.

Average stuff for average people is getting ever more difficult to sell. If that’s all you’ve got, get something else.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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