Surveys and focus groups

It doesn’t matter what people say. Watch what they do.

The story is told of a focus group for a new $100 electronic gadget. The response in the focus group was fabulous, people all talked about the features of the new device with excitement.

At the end of the session, the moderator said, “thanks for coming. As our gift to you, you can have your choice of the device or $25.”

Everyone took the cash.

Surveys that ask your customers about their preferences, their net promoter intent, their media habits–they’re essentially useless compared to watching what people actually do when they have a chance. The media wastes their time and ours handicapping politics based on polls, on changes in polls, on expectations based on polls—it’s sad. Polls are always wrong.

The best part of show & tell has never been the telling part.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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