The paradox of popular

Most things are liked because they’re popular.

I know that seems to be a redundancy, but it’s worth decoding.

Pop music, for example, is a must-listen among certain populations because that’s what “everyone else” is listening to, and being in sync is the primary benefit on offer.

The paradox, of course, is that you have to walk through a huge valley of unpopular before you arrive at the population that will embrace you because that’s the thing to do.

The focus on mass acceptance, on the big company or the mass market embracing you, distracts from the difficult work of being embraced by people who lead, not follow.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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