Unconscious consumption

Black Friday, of course, is a con.

But it’s also a symptom of a terrible trap we’ve set for ourselves.

Consider the joy a little kid has the first time he spends his own money to buy an ice cream cone. This isn’t something he does every day, it’s not something he has to do, it’s not something he’s trying to get over with. Instead, the entire process unrolls in slow motion. It’s consumption, no doubt about it, the last step in a long industrial/agricultural/marketing system. But at least this last step is special beyond words.

Now, consider the mall. The mall, today.

For the three billion people on Earth who have never experienced air conditioning, window displays and the extraordinary safety and wealth that the mall represents, a trip to the mall is mindblowing. For the typical consumer, egged on by a media frenzy and harried by a completely invented agenda, today is nothing but a hassle.

All that time, all that money, all those emotions spent for not one good reason.

It’s more about what you didn’t get on sale, or how many more people you need to “cross off” or just how much shiny but useless stuff you can grab faster than the next person. A reversal of 100,000 years of not enough to a brief few decades of more, more, more.

Every person reading this today has access to more wealth than the last King of France did. An astounding array of choices, a bounty of available connections and emotions.

Don’t let someone else scam you into being unhappy.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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2 Responses to Unconscious consumption

  1. samjsanderson says:

    Great post and perspective on things 🙂

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