The selfish truth about word of mouth (why referrals don’t happen)

Of course you will be eagerly and often referring your friends and neighbors to your dentist, insurance broker, lawn mowing guy and that book you just read.

Actually, not so much.

But I thought you liked it?

Well, whether or not we liked it isn’t what motivates us to take the risky step of referring something (or someone). Instead, the questions that need to be answered are:

Do I want to be responsible if my friend has a bad experience? Will I get credit if it works, blame if it doesn’t?
Does sending more business in this direction help me, or does it ultimately make my service provider more busy, or overwhelmed, or encourage her to raise her prices?
Will the provider be upset with me if the person I recommend acts like a jerk, or doesn’t take his meds, or fails to pay his bills?
How does it make me look? Do people like me recommend something like this? When I look in the mirror after recommending this, do I stand taller?
Is this difficult to explain, complex to understand, filled with pitfalls?
Does it look like I’m getting some sort of kickback or special treatment in exchange? Is that a good thing?
Being really good is merely the first step. In order to earn word of mouth, you need to make it safe, fun and worthwhile to overcome the social hurdles to spread the word.
Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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