Categories

Are tomatoes a fruit?

The benefit of a category isn’t to denigrate something or someone. It’s to help us make better decisions with limited information.

If we put someone in the category of, “frequent business traveler,” we can apply previous learnings about what people like this might want or need.

Categories are useful tools when they help us find shared worldviews and interests. They’re ineffective when they are nothing but surface labels, labels that don’t help us serve.

Use categories well and you seem like a well-prepared mindreader, able to provide what people need, sometimes before they even realize it. It means you can treat patients, lead employees and delight customers on a regular basis.

Use them with laziness or ill intent, and you dehumanize the very people you ought to be serving.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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