Of course it’s difficult…

Students choose to attend expensive colleges but don’t major in engineering because the courses are killer.

Doing more than the customary amount of customer service is expensive, time-consuming and hard to sustain.

Raising money for short-term urgent projects is easier than finding support for the long, difficult work of changing the culture and the infrastructure.

Finding a new path up the mountain is far more difficult than hiring a sherpa and following the tried and true path. Of course it is. That’s precisely why it’s scarce and valuable.

The word economy comes from the Greek and the French, and is based on the concept of scarcity. The only things that are scarce in the world of connection and services and the net are the things that are difficult, and the only things that are valuable are the things that are scarce. When we intentionally seek out the difficult tasks, we’re much more likely to actually create value.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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