Looking for change in all the wrong places

If you’re doing something important, you’re working to make change happen.

But change is difficult, often impossible. Are you trying to change your employees? A entire market? The attitude of a user?

The more clear you can be about the specific change you’re hoping for (and why the people you’re trying to change will respond to your actions) the more likely it is you’ll actually achieve it.

Here are two tempting dead ends:

a. Try to change people who are easy to change, because they show up for clickbait, easy come ons, get rich quick schemes, fringe candidates… the problem is that they’re not worth changing.

b. Try to change people who aren’t going to change, no matter what. The problem is that while they represent a big chunk of humanity, they’re merely going to waste your time.

Reblogged from:here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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