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What kind of customers do you want?

Do you want customers (donors, backers, voters, members, vendors) who are:

Litigious
Price shoppers
Loyal
Bureaucratic
Demonstrative
Followers
Leaders
Luxury-focused
Skittish
Trusting
Bottom fishers
Eager
Confident
Easily amused
Uncomfortable talking about money
Part of the crowd
Afraid
Outliers
Desperate
Rich
Easily distracted
Secretive
Joyful
Here’s the thing: you get what you reward. You attract the customers that respond to the way you act. You end up with what you tolerate. You build what your audience demands.

You might not get the customers you deserve, but you will probably end up with the customers you attract.

Sure, you can swoop in and make the numbers by attracting a certain kind of customer. Is it worth it?

Choose.

Reblogged from: here

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