If you think about it, there’s generally no correlation between how much something cost to make and how interesting it is.

There are boring movies that bomb… and that cost $100mm to make. And the sound of a crying infant in the next room costs nothing at all, but it certainly gains your attention.

A video made for free can go viral, and we’ll happily ignore an ad campaign that cost a million or more to make.

So, if money isn’t related to interestingness, why do we worry so much about spending more on the media we create?

Over-the-top production values are sometimes a place to hide. It’s tempting to cover up boring with polish, but it rarely works.

Stories and relevance are far more important than budgets.

Reblogged from: Here

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