Two heads or one?

As a company gets bigger, there’s an inevitable split between the people who market what gets made and the people who design what gets made.

At some organizations, it’s likely that these two people work in different buildings, and don’t spend much time together.

One of the most important decisions made in the early days of JetBlue was that the woman in charge of marketing the airline was also in charge of hiring and training. Amy designed the product and the marketing, both.

This was certainly one of the things Steve Jobs brought to the table as well.

There are a lot of reasons that this is quite difficult to pull off. That doesn’t mean it isn’t important.

Reblogged from:here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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