Who named the colours?

We did.

It’s not a silly question. It has a lot to do with culture and crowds and the way we decide, as a group, what’s right and what’s not.

A quick look at some colors confirms that there is no algorithm, no accepted pattern for color names. They range from short and obscure (puce) to long and obvious references, like cotton candy.

No color has a name until a significant group accepts that name. You can start calling the sky, “gluten,” but it’s not going to be useful until others do as well.

That’s what mass, cultural-shifting marketing does. It creates an idea or a label or a habit or a discussion and enables it to become a building block of our culture.

No one who invents a name for a color is applauded or instantly successful. It never works right away. And then, person by person, it starts to stick. The first person leaps, and leaps again, and persists, inventing something we sooner or later all decided we needed all along.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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