A little more than a bushel, a little bit less

Marketing works best when the effort you put into it is a little more than you think you need and a lot more than the market expects from your project.

And projects work best when the amount you need to get done is a little less than the resources you have available.

Marketing rewards a taut system, a show of confidence, the ability to be where you need to be with a true story that works.

Projects reward slack, the ability to keep your schedule and your quality, to watch the critical path and to make smart decisions.

The common errors, then: Pick too big an arena for your marketing, and seem underwhelming. And pick too big an agenda for your project, and run out of slack.

You have a bushel basket. The generosity of overflowing it makes it much more appealing when it’s on the shelf. But when your job is to transport those apples, overfilling it even a little makes it likely you won’t get to where you’re going.

Make unexpectedly big promises. Keep them. Show up with enough resources to do both.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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