#1 in a small market…

is way more interesting, more fruitful and more fun than being number three in a larger market.

When you’re the market leader, you set the agenda, you attract the leading customers and you are the one who gets targeted, picked on and singled out. The stakes are higher and so is your impact.

The easiest way to become #1 is to redefine your focus and the way you serve your customers sufficiently that you redefine the market. Harley Davidson isn’t #1 in the market for motorcycles, but they are certainly #1 in the market for the kind of motorcycle that they sell. The other bikes may have two wheels, but they’re for different customers with different needs.

Mass ennui is defeated by focused passion every time.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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2 Responses to #1 in a small market…

  1. Have you ever read “Blue Ocean Strategy?” This post reminds me of that book. I recommend it if you haven’t read it.

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