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“Google it!”

The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online.

No, the job is to personally and passionately make us care enough to look up the facts for ourselves.

When you introduce a concept, or a speaker, or an opportunity, skip the reading of facts. Instead, make a passionate pitch that drives inquiry. In the audience, in your employees, in your customers…

The only reason people don’t look it up is that they don’t care, not that they’re unable. So, your job is to get them to care enough.

[You can even send them to DuckDuckGo, if you can handle three syllables.]

Reblogged from: here

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