Naming Things

“Over there, by the fire, is that a stick or a snake?”

It turns out that humans have been naming things for a long time. If we know that this is a cheetah, or a grapefruit, we can make intelligent decisions on how to deal with it.

Lately, though, we’ve been naming more than things. Now we classify ideas and opportunities as well.

Getting smart about naming is at the heart of marketing. Calling every single person a ‘customer’, for example, is hardly a nuanced way of engaging with the public. Salespeople are especially nuanced at this, but often make mistakes as well. Car salesman are notorious for misnaming women who walk in (spouse instead of primary decision maker).

As an investor, are you misnaming the businesses you look at, mistaking a cliff business for a bootstrappable idea? Dozens of book editors misnamed Harry Potter at first glance, labeling it a ‘loser from the slush pile’ instead of the most profitable book they were ever offered.

Job interviews are nothing but sessions where we try to put a name on a stranger looking for employment. Is she a superstar in the making or someone we ought to avoid?

Most of all, are you misnaming opportunities and calling them risks instead?

When you are isolated or if the world is stable, your need to name new things goes down, and the world might feel safer as a result. Most of us don’t live in that world, so our ability to name things becomes critical.

Just because we’re not good at it doesn’t mean it’s not important.

Reblogged from: here

Advertisements

About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
This entry was posted in Self-Realisation, Uncategorized and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s