Self-Realisation

“If you knew what I know…”

“you’d see it was obvious.”

This is the foundation of the rational pitch, of the fact-based marketing campaign.

Two challenges:

1. Can you teach us what you know?

and

2. Once we know what you know, will we actually think it’s obvious, or is this also a matter of belief or worldview?

It’s a very different thing to say, “If you believe what I believe, then this path would be obvious…” because getting someone to share your beliefs is far more difficult than getting them to know what you know.

Obvious is a good place to be if you can get there.

Reblogged from:here

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s