vs. “It’s not good enough.”
Both are symptoms of a huge problem that doesn’t even have a name.
Entire industries lull themselves into believing that what they make and how they make it is good enough–until someone comes along and turns the market on its head by proving them wrong.
At the same time, countless projects go unlaunched, improvements hidden, thoughts unstated–because the person behind the idea is hiding behind the false understanding that their work isn’t good enough yet.
Which problem do you have?
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