Gripped in a free frenzy (or focused on scarcity and value)

At the free sample counter at the grocery, or grabbing swag at the trade show or clicking like mad to suck up free content online–people are at their worst when they’re in a free frenzy.

Sure, free is a fine way to grab attention, but more and more often, it’s precisely the wrong sort of attention from the wrong people.

I’d much rather work with someone who says, “what have you got that’s expensive… but worth it?” Not because that person is about to pay money, but because that person is focused on “worth it.”

The people at the samples bar at the supermarket, or the free downloads section of the web, aren’t asking that question.

When looking at free, the ‘worth it’ question never comes up, because when seduced by the zero price and nothing but the zero price, we fail to answer the question about worth or value. Sure it’s free, but is it worth the price in attention, distraction and quality?

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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