All the same

It’s forty degrees out and there’s a guy standing in front of the office building, shivering, indulging in his nicotine addiction. I can’t possibly empathize with what he’s thinking or feeling.

As I walk down the street, I pass an elderly woman in an electric wheelchair. Again, I have no idea what it is to be her.

And there, whipping around the corner in a fancy car, is an industrialist I recognize, someone with more employees, power and money than most of us would know what to do with.

It’s easy to lump people together into categories, easier still to say, “I know how you feel.” But we don’t, we can’t, and given the choice, people will choose to be the people they wish to be.

Mass markets were a shorthand forced on marketers who had too little time or information or leverage to treat different people differently. They are the result of the mass merchant, the mass media and mass production. But humans aren’t a homogeneous mass, we are individuals, as individual as we dare to be.

Marketing and governance and teaching and coaching and writing are built on a foundation of ‘everyone’, but in fact, we’d rather be someone.

Treat different people differently. Anything else is a compromise.

Reblogged from: here

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About janaknmistry

Janak is a 1984 born, MSc and MBA educated from Mumbai, India. He is an avid traveller by choice and a solopreneur by luck. He has clocked many thousands of kilometres on a motorcycle. It was his journey to the Leh-Ladakh, which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He has successful authored and published his book called “Journey in Time with Timeless Memories” which is released and published in Germany and available all over the world besides Asia and the Middle East. Apart from being an author he is an active book reviewer too and have reviewed books by some of the established authors in USA. Janak runs a motorcycle expedition co. called Jack n Jill-The Moto Expedition Co. He is passionate about travelling and photography, which helps him find a beauty and meaning in this wide busy world. It was his journey to the Leh-Ladakh which motivated him to write about his experiences throughout the journey in enjoying the beauty, pain and hardships. He is passionate about travelling and photography which helps him find a beauty and meaning in this wide busy world.
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